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December 2, 2013 • 11:21:01 a.m.

Huntley resident creates zombie commercial for Doritos contest

By JAMI KUNZER - jkunzer@shawmedia.com


Watch the commercials

"Doritos Lovin Zombies" can be seen at http://shawurl.com/w42.

"My New Boyfriend" can be seen at http://shawurl.com/w43.

Tom Froelich of Huntley has gone from starring in an A&E television series to creating his own commercials.

Touches of the paranormal he explored while filming 2010's "Paranormal Cops" can be seen in Froelich's latest project. Only this time around, something else took precedence: Doritos.

Froelich, also an Elk Grove Village Police detective, has produced two, 30-second commercials for a worldwide "Crash the Superbowl" contest.

One of those commercials, "Doritos Lovin Zombies," was filmed at the historic Kreutzer farm believed to date to 1868, on Kreutzer Road in Huntley.

"I just think it's a fantastic location," Froelich said. "When I thought about this commercial, that was the first place that popped in my head."

The commercial has the feel of the popular AMC series "The Walking Dead" and features 15 zombies fended off by bags of Doritos.

His second commercial, "My New Boyfriend," also has a comical theme.

Two grand prize-winning commercials of the contest, run by Frito-Lay, will air during the Super Bowl, with the first grand prize winner receiving $1 million. The grand prize winners also will be invited to join the crew on the set of the upcoming "Avengers" film, "Marvel's The Avengers: Age of Ultron."

The top 20 semi-finalists, announced Monday, and the finalists, announced Jan. 14, will earn cash prizes and other rewards.

Froelich, who entered the contest last year, as well, said it is well respected. Last year's contest drew about 3,500 entries but was open only to those in the United States. This year's contest is worldwide, Froelich said.

"It is the cream of the crop of video contests," he said. "It's the biggest one. The best people put in for it. There are guys in Hollywood that produce stuff for this contest. I just thought instead of going for the smaller contests, why not go for the best one?"

His commercials features friends, family, neighbors and fellow police officers.

He said he had to turn people away because so many wanted to be involved. The makeup to create the zombies was done under the direction of Lisa Morrice by local cosmetologists from the Cosmetology & Spa Academy in Schaumburg.

Froelich said he relied on garage sales to find the right clothing for the zombies.

A police officer for 24 years, he also does freelance work for WIND-AM 560 radio, as well as the voiceover work for Huntley Community Radio. He's worked for more than a dozen radio stations throughout the country both on air and in production since age 15.

He was among the Chicago paranormal detectives featured in the single six-episode season of "Paranormal Cops" on A&E. The show followed the detectives as they "fought crime by day and hunted for paranormal happenings by night."

Through that experience, Froelich said, he became more interested in the creative portion of television production.

"It really is what I'm meant to do in life," he said. "I know I'm a policeman, but this is my passion. It gives me a creative outlet, which is nice."

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